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23. December 2024
The Rise of Chief Trust Officers: Building Trust in a Digital Age
Trust has become a non-negotiable factor in business success, particularly in today’s digital landscape where scrutiny around data handling, artificial intelligence, and ESG responsibilities is increasing. To address these challenges, organizations need dedicated leaders to build and maintain trust between themselves and their stakeholders.
The Chief Trust Officer (CTO) role emerged as a response to the systemic issues of trust and ethics that technology-driven environments carry with them. CTOs are responsible for fostering transparency, ethical behavior, and accountability in how businesses operate, and for building lasting trust with customers, partners, and regulators.
Similar to other recent CxO roles, such as Chief Sustainability Officer (CSO) or Chief Data Officer (CDO), CTOs require strong leadership skills, technical expertise, and a deep understanding of the business. They need to navigate complex systems, build relationships with stakeholders, and drive innovation while maintaining transparency and accountability.
Nassima Auvray, Chief Trust Officer at Orange Business, emphasizes that trust is not just about experience or having the right title; it requires strong leadership skills, emotional intelligence, and a deep understanding of the business. “A robust data privacy concerns,” she notes, adding that building credibility is crucial for the success of this role.
Michael Smets, professor of Management at Oxford’s Said Business School, suggests that leaders need to have a broader strategic understanding of how all functions work together towards one clear vision. According to Auvray, trust-building requires an ability to listen and empathy leadership, as well as building relationships with stakeholders across the organization.
Smets highlights the importance of shared responsibility models for building trust, stating that trust is essential for businesses to succeed at the top level in next years. With increasing scrutiny on how organizations handle data, AI, ESG responsibilities, there’s growing need for dedicated leaders who can drive innovation, adoption, and confidence.
Trust has become a competitive advantage, says Hanspal, CTO for DigiCert. “It’s part of its.” Building trust requires understanding the importance of transparency, accountability, and compliance, particularly in light of data privacy concerns.
As the role of Chief Trust Officer continues to evolve, it’s clear that this position is becoming increasingly valuable as a strategic imperative, driving businesses towards innovation and success.