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23. December 2024
YouTube TV’s monthly cost has reached $82.99 per month, marking the latest price hike for new customers and January 13th for existing ones. The drastic increase is attributed to “rising content costs” and YouTube’s investment in high-quality service.
The price point echoes Disney’s approach with its Hulu + Live TV bundle, now also at $82.99. This trend has become common among streaming services as they navigate complex carriage disputes and renegotiated agreements with content owners.
For those who first signed up for YouTube TV, memories of its early pricing models may seem like a lifetime ago – when it was available for $35 per month. Since then, the service has undergone significant changes, shedding regional sports networks while bolstering its channel lineup.
The base subscription still offers over 100 channels, cloud DVR with unlimited storage, up to six user accounts per household, and three concurrent streams. However, YouTube TV’s decision to charge extra for 4K streaming has sparked debate, particularly following a $10 price bump.
A previous rate increase in March 2023 saw the subscription cost jump to $72.99. Prior to that, the service had risen to $64.99 in February 2022. The relentless upward trend in costs has left many wondering about the sustainability of such pricing models.
As the streaming landscape evolves, it will be fascinating to observe how YouTube TV navigates these complexities while maintaining quality content and innovative features. Subscribers must weigh the benefits against the added expense, a challenge that may prove increasingly difficult as costs continue to climb.