Wing Scores Big On Game Day: Drone Delivers Super Bowl Snacks To North Texas Homes

Alphabet’s drone delivery subsidiary Wing successfully delivered Super Bowl snacks to North Texas residents’ homes using drones, marking a significant milestone in the company’s efforts to bring game day essentials directly to fans. The innovative service, launched in partnership with PepsiCo, utilized Wing’s extensive network of stores across 11 locations in the Dallas-Fort Worth metroplex.

The drone delivery initiative allowed customers in select residential areas of Frisco to place orders for a curated selection of snacks, including Doritos, Tostitos dips, and Pepsi Zero Sugar. The Wing app provided real-time tracking of deliveries, giving customers a seamless experience. This strategic partnership aimed to showcase the potential of drone delivery technology while highlighting its practical applications.

Wing’s Director of Communications and Marketing Nicole Schone emphasized the importance of this campaign, stating that the company is “optimizing our service and focused on deeper retail integration.” The Super Bowl Promotion built upon Wing’s existing operations in North Texas, which have been expanding rapidly since the partnership with Walmart. In December 2024, Wing further increased its presence by collaborating with DoorDash to launch drone deliveries from Brookfield Properties’ malls in Fort Worth and Frisco.

The success of this initiative demonstrates the growing maturity of drone delivery services in urban environments. With Amazon’s Prime Air commercial drone program operating temporarily in College Station, Texas, and Walmart planning to expand its drone delivery services to cover up to 75% of the DFW area, the drone delivery landscape is rapidly evolving.

Wing’s impressive technical capabilities were on full display during the Super Bowl weekend, with drones operating at speeds of up to 65 mph while maintaining a cruising altitude of approximately 150 feet above ground level. The company has refined its delivery operations to achieve remarkable efficiency, with average flight times from stores to customer homes taking just 3 minutes and 24 seconds.

As drone delivery services continue to expand their coverage and capabilities, consumers can expect increasingly convenient access to rapid delivery services for small items and meals. Wing’s performance during the Super Bowl weekend served as a practical demonstration of drone delivery’s potential to handle time-sensitive, high-demand delivery scenarios.

The success of initiatives like this could accelerate the adoption of drone delivery services across other urban areas, potentially reshaping how consumers receive goods in the near future. With companies continuing to refine their drone delivery systems and expand their service areas, North Texas residents can expect to see more drones in the sky, revolutionizing the way they receive everything from snacks to essential items.

Walmart’s ambitious plans to cover up to 75% of the DFW area with drone deliveries could reach 1.8 million additional households, further cementing the company’s position as a leader in the drone delivery space. The integration of autonomous drones from Zipline is also expected to enhance Walmart’s services, with drones flying between 300-400 feet and carrying payloads of up to 8 pounds.

As the demand for fast and convenient delivery options continues to grow, companies like Wing are poised to play a significant role in shaping the future of logistics. With their commitment to innovation and customer satisfaction, Wing is likely to remain at the forefront of the drone delivery revolution, transforming the way we receive goods and services in urban environments.

By leveraging its extensive network, technical expertise, and strategic partnerships, Wing has successfully demonstrated the potential of drone delivery technology to handle time-sensitive, high-demand delivery scenarios. As the company continues to expand its operations and refine its systems, it is clear that the future of logistics will be shaped by innovative companies like Wing, revolutionizing the way we access essential items and services.