19. June 2025
Wimbledon Goes Digital As Ibm And Aeltc Unveil Revolutionary Tennis Chatbot
The world of tennis is abuzz with excitement as the All England Lawn Tennis Club (AELTC) and IBM have joined forces to bring the latest advancements in artificial intelligence (AI) to the iconic Wimbledon tournament. This partnership is a significant milestone in the integration of technology into the sports experience, aiming to enhance fan engagement and provide real-time insights during the highly anticipated singles matches.
The AELTC’s collaboration with IBM showcases the organization’s commitment to creating “complimentary experiences” that drive fan engagement. Usama Al-Qassab, marketing and commercial director at the All England Club, highlights the potential of the new features to encourage fans to immerse themselves in the match action like never before.
At the heart of this collaboration is an innovative AI chatbot, dubbed “Match Chat,” which will be available on both the Wimbledon app and website. This cutting-edge tool is designed to address fans’ queries in real-time, providing instant responses to their questions and offering expert analysis of the match. The seamless integration of Match Chat with the Wimbledon platform demonstrates IBM’s commitment to harnessing the power of AI to deliver a more immersive experience for spectators.
The development of Match Chat leverages IBM’s AI platform, watsonx, which combines match data with generative AI capabilities. This powerful combination enables the chatbot to provide nuanced and context-specific responses, mirroring the AELTC’s editorial style. By leveraging the expertise of IBM Granite, a large language model trained on Wimbledon’s content, Match Chat is able to deliver accurate and engaging information to fans worldwide.
In addition to Match Chat, the collaboration also introduces an enhanced version of the “Likelihood to Win” tool, which offers viewers a projected win statistic for each player. This innovative feature updates in real-time as the game unfolds, providing fans with a more dynamic understanding of the match’s trajectory. The Likelihood to Win tool is powered by IBM’s Red Hat OpenShift, delivering AI-driven analysis that incorporates player statistics, expert insights, and real-time match events.
Jonathan Adashek, senior vice president of marketing and communications for IBM, highlights the significance of this partnership in demonstrating the efficacy of AI on watsonx. “Our tools demonstrate the power of AI on watsonx, delivering fans ’the compelling real-time insight and match engagement they want around this historic tournament and its players,’” he states.
IBM’s expanding partnerships reflect the company’s growing commitment to harnessing the power of technology to transform the sports experience. The company has already rolled out AI tools to enhance fan experiences at various high-profile competitions, including the 2025 Formula 1 race and the 2025 Masters Tournament. The AELTC’s collaboration marks another significant milestone in this journey, solidifying IBM’s position as a leader in the integration of AI and sports.
As the world of tennis prepares for another thrilling Wimbledon tournament, the integration of Match Chat and the Likelihood to Win tool promises to revolutionize the way fans engage with the competition. By combining cutting-edge AI capabilities with real-time data analysis, IBM and the AELTC are poised to redefine the sports experience, providing a more dynamic and immersive environment for spectators worldwide.
The partnership between IBM and the All England Lawn Tennis Club is part of a broader strategy by IBM to leverage AI in various sporting events. The company aims to create a more engaging and immersive environment for fans, utilizing cutting-edge technologies such as natural language processing and machine learning to provide personalized experiences.
IBM’s collaboration with the AELTC highlights the organization’s commitment to innovation and its willingness to push the boundaries of what is possible in sports technology. As the world of tennis continues to evolve, it will be exciting to see how IBM and other companies continue to harness the power of AI to enhance the fan experience.
The launch of Match Chat and the enhanced Likelihood to Win tool marks an exciting new chapter in the use of AI in sporting events. By integrating cutting-edge technologies with real-time data analysis, IBM and the AELTC are poised to transform the sports experience, providing a more dynamic and immersive environment for spectators worldwide.