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03. July 2025
Tour De France 2025 Embarks On Tech Revolution: Cutting Edge Tools Set To Power Riders And Fans Globally
The Tour de France 2025 is set to take riders and fans on a technological journey like no other as it gears up for its next chapter. The race, which covers an impressive 2,200 miles of French countryside, will be powered by cutting-edge digital tools that promise to enhance performance insights, support international audiences, and engage fans like never before.
Capgemini, the newly appointed official technology partner for the next five years, has been tasked with delivering technological solutions aimed at driving these goals. The company’s partnership builds on its predecessor NTT Data’s legacy of “connected stadium” innovation, which utilized real-time rider data to power broadcast graphics, fan apps, and race operations.
The focus of Capgemini’s plan is the integration of Artificial Intelligence (AI) capabilities, leveraging data analytics and insights to provide a more immersive experience for fans worldwide. By harnessing the power of AI, the company aims to deliver technological solutions that support international audiences, enhance performance insights, and drive fan engagement.
Capgemini’s five-year agreement running through 2029 will undoubtedly play a pivotal role in shaping the Tour de France 2025 experience. The company is set to work closely with the Amaury Sport Organisation (ASO) and other stakeholders to bring cutting-edge technology to the world of cycling.
Production specialists EMG and Gravity Media are already testing private 5G networks at the finish lines, enabling more in-depth images of the race’s final moments. These high-speed networks will allow for faster data transfer rates, providing fans with a more immersive experience as they watch the action unfold.
Warner Bros. Discovery is rolling out its Curve mixed reality studio to bring an even deeper level of immersion to fans watching from home. By combining video feeds from helicopters and motorbikes alongside the racers, WBD’s coverage will be more in-depth than ever before. Features like virtual wind tunnels, gradient displays, and route analytics from VeloViewer will offer fans a complete picture of what’s happening on the track.
The introduction of these cutting-edge technologies marks a significant shift in the way the Tour de France is consumed by audiences worldwide. With real-time data and insights at their fingertips, fans can engage with the event like never before. The ASO has stated that it aims to “promote and accelerate our digital ambitions for the Tour de France” through this partnership, ensuring that the world’s most iconic cycling event continues to evolve and thrive in a rapidly changing technological landscape.
Beyond the race itself, Capgemini’s technology will also have a profound impact on the lives of cyclists. The bikes themselves are being equipped with sensors that measure metrics from rider heart rate to bike speed, location, and power output. This data will be made available to coaches and team members, providing them with valuable insights to inform their strategies.
Exercise tracking company Strava is providing route data and performance stats to viewers. On its website, the company has announced that more than 90% of Tour de France Femmes avec Zwift riders use Strava, highlighting the growing importance of data-driven cycling platforms.
Strava’s partnership with the Tour de France will also enable fans to track their own progress alongside the riders. By following the world’s best racers on Strava, users can see how they compare and make informed decisions about their own training regimens.
As the 2025 Tour de France approaches, it is clear that technology will play a vital role in shaping the event’s identity. With Capgemini at the helm, fans can expect a technological journey like no other, one that blends innovation with tradition to create an unforgettable experience for all involved. The integration of cutting-edge digital tools and technologies will redefine how fans engage with the Tour de France, creating a more immersive and interactive experience that sets a new standard for cycling events worldwide.