Threads Unveils Curated Collections: A New Era Of Meaningful Connections On Metas Ephemeral Platform

Threads Embarks on Curation Journey with Curated Collections Inspired by Bluesky

Meta’s Threads is introducing curated collections of people to follow, a feature designed to enhance user experience and foster meaningful interactions within the platform. This move echoes social media phenomenon Bluesky, and marks another significant development in Threads’ rapid evolution since its inception.

Instagram boss Adam Mosseri announced Thursday that Threads would soon be testing this innovative feature, which promises to bring together like-minded individuals through pre-curated groups of accounts. According to Meta, these collections will be made available when users sign up for Threads and within the For You feed, providing an immersive experience that mirrors Bluesky’s popular starter packs.

The first batches of curated collections have been created by a “handful” of community leaders, who have crafted groups centered around diverse topics such as basketball, style and fashion, food, books, pop culture, and more. Meta spokesperson Alec Booker revealed that the company aims to iterate on this feature based on user feedback and learnings from the test, with plans to expand its functionality to a broader audience in the near future.

This move is not without precedent, as Threads has been rapidly updating its features in response to user interest, particularly following the surge in popularity of Bluesky. Just five days after announcing the introduction of custom feeds in testing, Threads rolled out its own iteration of this feature. This swift evolution reflects Meta’s commitment to staying ahead of the curve and adapting to user demands.

By introducing curated collections, Threads is poised to tap into the power of social curation, providing users with a more engaging and personalized experience. The first batches of curated collections are being created by community leaders, who have crafted groups centered around diverse topics such as basketball, style and fashion, food, books, pop culture, and more. Meta aims to iterate on this feature based on user feedback and learnings from the test, with plans to expand its functionality to a broader audience in the near future.

As the platform continues to grow and evolve, it will be exciting to see how curated collections shape the online communities that form around them. The move is part of Threads’ rapid evolution since its inception, reflecting Meta’s commitment to staying ahead of the curve and adapting to user demands.