Spotify Teams Up With Liquid Death To Create Mortal Music Memorial

Spotify has partnered with Liquid Death to introduce the Eternal Playlist Urn, a Bluetooth speaker shaped like a cremation urn. This unique product is not only a statement piece but also a way for music lovers to connect their favorite tunes to the concept of mortality.

The Eternal Playlist Urn is a limited-edition device that will be available in the United States, with only 150 units up for grabs at a price point of $495 each. This investment comes with a built-in Bluetooth system, allowing users to stream music directly from their devices and enjoy their favorite playlists on this…unconventional speaker.

The idea behind this product is straightforward yet intriguing. Spotify’s blog post announcing the collaboration described it as “the world’s first urn speaker that can stream music,” with the tagline “Life needs the music. So does the afterlife.” This concept may raise some eyebrows, but it’s a reflection of the company’s willingness to push boundaries and explore new creative avenues.

To create an Eternal Playlist, users are prompted to answer questions such as “What’s your eternal vibe?” or “What’s your go-to ghost noise?” Based on these responses, along with their listening history, Spotify generates a custom playlist that can be synced directly to the urn speaker. The beauty of this system lies in its ability to create a personalized soundtrack for users, making it more than just a device – it’s an experience.

The Eternal Playlist Urn also offers users the chance to share their music choices with friends and family, essentially turning the urn into a kind of permanent soundtrack device. This unique feature speaks to Spotify’s commitment to user engagement and creative expression.

Liquid Death has released over-the-top products before. A life-size snowman coffin-shaped cooler drew more than 800 bidders before selling for $68,200. By partnering with Spotify on this project, Liquid Death manages to tap into the world of music streaming and create a truly unique product that is both fascinating and unsettling.

The concept of the Eternal Playlist Urn resonates with modern society’s growing fascination with mortality and the afterlife. This product offers a clever way to engage with these themes in an entertaining and thought-provoking manner.

Spotify has ventured into hardware before, including a portable Bluetooth lightbox speaker and Car Thing, a dashboard accessory aimed at making streaming easier in older vehicles. However, the Eternal Playlist Urn represents a unique move that showcases the company’s willingness to push boundaries.

The product is certainly one-of-a-kind, but its success may depend on how well it resonates with Spotify’s user base. If users embrace the concept of the Eternal Playlist Urn as a creative expression and a way to engage with music in new ways, then this partnership could pay off for both companies.