Skechers Ai Ad Sparks Backlash Over Lackluster Generative Tech

Skechers’ Viral Ad Sparks Outrage Over Lazy AI Implementation

The latest controversy to hit the advertising world involves Skechers, a prominent footwear brand that has faced backlash for its use of generative AI in a recent full-page ad. Critics argue that the artwork resembles a hastily generated piece, replete with awkward facial expressions and illegible text.

Polishlaurapalmer, a social media influencer, first brought attention to the ad on TikTok, pointing out the telltale signs of AI-generated content. The image’s background features distorted faces and garments that seem to be torn apart for no apparent reason. Moreover, when Fortune reached out to Skechers for comment, the company remained silent.

This incident highlights the growing unease consumers have towards the use of generative AI in marketing. As more companies turn to this technology, public sentiment is shifting against it. Critics argue that companies are relying on cheap, derivative tactics, which often come at the expense of paying human artists who would bring a level of craftsmanship and nuance to their work.

Skechers’ ad is not an isolated incident. In recent months, several major brands have faced criticism for their use of AI in marketing. Coca-Cola’s holiday ad, released last month, was particularly criticized for its lackluster execution and apparent disregard for artistic tradition. The company’s decision to rely on AI-generated content has sparked debate among advertising professionals.

A study conducted by Fortune earlier this year found that consumers are increasingly wary of products that utilize AI in their marketing strategies. When the words “artificial intelligence” were included in product descriptions, consumer interest plummeted. This phenomenon suggests a growing backlash against the use of AI in advertising, with many arguing that companies should prioritize quality and craftsmanship over cost-cutting measures.

As the debate surrounding generative AI continues to intensify, it remains to be seen whether Skechers’ ad will serve as a turning point for consumer sentiment. Companies must navigate this rapidly shifting landscape with caution, lest they risk alienating their customers altogether.