05. May 2025
Rural Revolt: Small Towns Take Aim At Gigantic Ai Data Centers

The Rise of Small Town Resistance Against AI Data Centers
Artificial intelligence (AI) has become an integral part of modern life, with applications in various fields such as healthcare, education, and transportation. However, the infrastructure that powers these technological advancements has become a contentious issue. Large-scale data centers, essential for fueling AI operations, have been criticized for their environmental impact, resource consumption, and lack of consideration for local communities.
Rural areas across the United States are witnessing an influx of data center construction, with states like Indiana, Virginia, Missouri, and Illinois being at the forefront. These facilities, touted as symbols of economic growth and technological progress, are instead met with fierce resistance from local residents who fear their impact on the environment and their way of life.
In states where AI developers have been flocking to take advantage of cheap land and generous tax breaks, small towns are banding together to fight against the construction of these massive facilities. The opposition is not just based on concerns about environmental impact; it’s also driven by a desire to preserve local character and prevent the displacement of long-time residents.
A notable example is the town of Peculiar, Missouri, where a group called Peaceful Peculiar has been instrumental in blocking the construction of a Diode Ventures data center. The campaign, which began in 2018, brought together residents from all walks of life to raise awareness about the potential risks and consequences of hosting such a facility.
Wendy Reigel, an organizer with Peaceful Peculiar, highlights that the group’s primary goal was not to fight against the development of data centers altogether, but rather to ensure that any future facilities built in their community would be done so with careful consideration for local residents. “We don’t want to be the next Data Center Alley,” Reigel said, using a nickname given to a stretch of land in northern Virginia where over 50 data centers are already operational.
Data Center Alley serves as a cautionary tale for small towns across the country, highlighting the potential consequences of unchecked development and the importance of community-led opposition. Despite a corporate-friendly governor and generous tax incentives offered by state lawmakers, local residents have proven to be a formidable force in the fight against data center development.
In Indiana alone, out of 30 ongoing proposals for new data centers, two were repelled in the last month, on top of five more rejections in the past year. According to a heatmap investigation into data centers in the state, local residents have been instrumental in shaping the debate around these issues.
The lack of resources and infrastructure in small towns makes it challenging for them to effectively respond to multiple proposals for new data centers. However, through their collective efforts and determination, residents can make a significant difference in shaping the future of their community.
The fight against data center development is not just about preserving local character or preventing environmental degradation; it’s also about ensuring that technological advancements are aligned with human values and social responsibility. As AI continues to transform our world at an unprecedented pace, it’s crucial that we prioritize transparency, accountability, and community engagement in the development of these critical infrastructure projects.
In states where data center development is on the rise, local residents are rising up against the threat posed by these facilities. Through their collective efforts, they are ensuring that technological advancements align with human values and social responsibility. As the demand for AI continues to grow, it’s essential that we prioritize community-led opposition and ensure that data center development is done in a responsible and sustainable manner.
By prioritizing transparency, accountability, and community engagement in the development of these critical infrastructure projects, we can create a future where technology enhances our lives while preserving the character and integrity of our communities. This requires a shift in how we approach technological advancements, one that balances economic growth with social responsibility and environmental sustainability.