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30. July 2025
Revolutionary Partnership Sees Football Club Adopt Ai-Driven Contract Management System
Cambridge United, a professional English football club, has made history by becoming the first football club to manage all player contracts through AI agents. This groundbreaking partnership with legal-tech company Genie AI marks a significant milestone in the adoption of artificial intelligence (AI) in the sports industry.
The use of AI-powered contract management systems is not new in the corporate world, but its application in professional sports is still in its infancy. Cambridge United’s decision to leverage AI agents to manage player contracts demonstrates the club’s commitment to innovation and efficiency. By partnering with Genie AI, the club aims to reduce external legal spend and minimize deal turnaround times, which will enable them to focus on what matters most – winning matches and entertaining their fans.
The benefits of using AI-powered contract management systems are multifaceted. Firstly, it reduces the risk of errors and inaccuracies in contracts, ensuring that all parties involved are on the same page. Secondly, it streamlines the review process, allowing for faster turnaround times and reduced costs associated with manual labor. According to Rafie Faruq, Co-Founder and CEO of Genie AI, “Our technology empowers [Cambridge United] to focus on the pitch while we safely handle the paperwork.”
Genie AI’s platform uses pre-approved legal language and flags clause variations, providing a robust framework for contract management. The system is designed to surface differences in clauses and suggest fixes in seconds, replacing lengthy manual review processes. This not only reduces costs but also minimizes the risk of disputes arising from misinterpreted or misunderstood contracts.
The partnership between Cambridge United and Genie AI reflects the growing collaboration between Cambridge’s tech and sports communities. “Growing up in Cambridge, it’s an absolute pleasure to help the Club sign their players in line with EFL regulations, through the use of AI,” said Faruq. This sentiment is shared by Alex Tunbridge, CEO of Cambridge United, who stated that partnering with a home-grown innovator like Genie AI keeps them at the forefront of innovation.
Initial trials suggest that legal review cycles could be reduced from weeks to days, providing an unprecedented level of efficiency. This will enable the club to focus on player signings and other critical areas, such as facilities development and matchday experience community engagement. Player signings completed before the 1st September transfer window deadline will serve as early test cases for the rollout.
Cambridge United’s decision to adopt AI-powered contract management systems has significant implications for the sports industry as a whole. As the club continues to refine its use of Genie AI, it may pave the way for other professional football clubs to follow suit. The potential benefits of this approach are vast, from reduced costs and increased efficiency to improved player experience and better alignment with EFL regulations.
The use of AI in sports is an exciting development that holds immense promise for improving the overall game. As technology continues to advance at an unprecedented pace, it will be fascinating to see how other clubs and organizations adopt AI-powered solutions to manage contracts, improve operations, and enhance the fan experience.
Player signings completed before the 1st September transfer window deadline will serve as early test cases for the rollout, providing valuable insights into the effectiveness of Genie AI’s platform. As the club continues to refine its use of the system, it may uncover additional benefits that can be applied across various areas of the organization.
The partnership between Cambridge United and Genie AI is a testament to the power of collaboration and innovation in driving progress. By embracing emerging technologies like AI, organizations can unlock new efficiencies, reduce costs, and improve their overall performance. As the sports industry continues to evolve, it will be exciting to see how other clubs and organizations adopt AI-powered solutions to enhance the game and provide better value for fans.
The future of professional football is likely to be shaped by technological advancements like AI, data analytics, and virtual reality. Cambridge United’s decision to harness the power of AI in contract management represents an important step towards this goal, demonstrating that even the most traditional sectors can benefit from cutting-edge technologies.