Luxury Presence Bolsters Ai-Driven Marketing Push To Fuel Explosive Growth

Luxury Presence Raises $22M Series C For AI-Powered Marketing Aimed At Real Estate Agents, Poised for Growth and Expansion

Luxury Presence, an AI-powered marketing platform for high-end real estate agents, has secured $22 million in funding from Bessemer Venture Partners, NextEquity Partners, GSBackers, TriplePoint Capital, and notable investors including Zillow co-founder Spencer Rascoff. The recent Series C round brings the total equity raised by Luxury Presence to $74 million since its inception in 2016.

The company was founded by CEO Malte Kramer, who aimed to address the “burden of outdated tools” faced by luxury real estate agents like Jade Mills, who has facilitated over $9 billion in sales throughout her decades-long career. The platform provides agents with advanced marketing tools, including premium, branded websites, and helps them build strong online presences.

Luxury Presence also developed an AI-powered relationship engine called Presence CRM, which aims to find “hidden deals” in real estate agents’ networks. This cutting-edge technology analyzes hundreds of millions of behavioral signals, predicts who is likely to enter the market, and drafts outreach messages in the agent’s own brand voice.

The company has a significant presence in the real estate industry, with over 17,000 clients comprising more than 87,000 real estate agents across its platform. Luxury Presence projects ARR growth of 40% for 2025 and is nearly profitable, according to Kramer. This impressive traction has attracted top investors, including Bessemer Venture Partners, which has invested in Luxury Presence three times, a testament to the firm’s conviction in the startup’s potential.

The recent funding round comes at a time when venture funding for real estate tech startups is rebounding slightly compared to years past. In 2025, global real estate-related startups pulled in about $10.4 billion in seed- through growth-stage financing, per Crunchbase data — down 55.7% from 2019 but up slightly from the $9 billion raised in 2024.

The rise of AI-powered marketing platforms like Luxury Presence is transforming the way high-end real estate agents market themselves and their properties. The company’s unified platform offers a range of features, including client service tools, marketing automation, and predictive analytics. Kramer believes that Luxury Presence’s advantage over competitors lies in its ability to unify fragmented systems, allowing agents to focus on what matters most – growing their business.

The new Presence CRM is particularly exciting for Kramer, who sees it as a game-changer in the real estate industry. “With this combined intelligence, our CRM can predict who is likely to enter the real estate market before they show any visible intent, which then tells the agent exactly who to contact, when, and with what message,” he claims.

Luxury Presence operates on a SaaS subscription revenue model, offering plans for agents, teams, and brokerages spanning in size from solo agents to large enterprises. The company has also introduced a usage component, based on where its AI is having conversations with leads on the agent’s behalf.

The recent funding round will help Luxury Presence accelerate its growth and expansion plans. With its strong team, cutting-edge technology, and growing client base, the company is well-positioned to become a leader in the real estate marketing space.

Byron Detter, partner at Bessemer Venture Partners, notes, “From the beginning, we believed Luxury Presence was uniquely positioned to reinvent one of the world’s oldest and largest industries. We’ve been fortunate to work with many of the leading vertical AI and SaaS companies of the last decade — including Shopify in ecommerce, Procore in construction, Toast in restaurants, and ServiceTitan in field services — and we believe Luxury Presence has the same potential in real estate.”

With its impressive funding round and strong investor backing, Luxury Presence is poised for continued growth and success in the competitive real estate tech industry.