Hertz Shocks Industry With Unconventional Electric Vehicle Offers

Hertz Shocks Industry With Unconventional Electric Vehicle Offers

Hertz Enters Electric Vehicle Market with Unconventional Offers

In a surprise move, Hertz has been reaching out to electric vehicle renters with enticing purchase offers, leaving many wondering if this is a one-time promotion or a permanent shift in the company’s strategy. The rental car giant has long positioned itself as a provider of affordable transportation options, but its recent forays into the used car market have raised eyebrows among EV enthusiasts.

According to a Reddit user who recently rented a 2023 Tesla Model 3 from Hertz, the company was willing to sell the vehicle back to them at a price significantly lower than current listings on the Hertz Car Sales site. The rental had accumulated only about 30,000 miles, which is a fraction of the mileage on comparable models currently available for purchase.

Similar offers have been made to renters of other popular EVs, including the Chevy Bolt and Polestar 2. One such renter reported being offered a $28,500 price tag for their Polestar 2 rental, which is roughly in line with the prices found on Hertz’s own website. These deals come with a limited powertrain warranty and a buy-back offer within seven days, providing renters with some assurance if they decide to return the vehicle.

Hertz’s decision to target EV renters with these offers may be part of a broader effort to build awareness about its used car sales channels. Communications director Jamie Line explained in an interview with The Verge that the company is using its rental customer database to promote its sales offerings and provide a unique opportunity for those who may already have their hearts set on a particular model.

As the automotive landscape continues to shift towards electric vehicles, Hertz’s forays into the used car market are likely to spark further interest among EV enthusiasts. With prices like these, it’s no wonder that some renters are being offered an attractive alternative to simply returning their rental vehicle at the end of the lease term. Whether this is a temporary promotion or a permanent shift in Hertz’s strategy remains to be seen, but one thing is certain: the company is taking a bold step into the used car market and is willing to get creative to attract customers.

The rise of EVs on the road has led many rental companies to explore ways to monetize their fleets, potentially resulting in an increase in sales volume and revenue for the companies involved.

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