Dji Unveils Revolutionary Osmo 360 Camera

Dji Unveils Revolutionary Osmo 360 Camera

DJI has released a teaser for the Osmo 360, its first 360-degree action camera. The teaser features a dual-lens camera with the phrase “All In One,” suggesting a compact camera built for immersive, spherical video.

Fans of DJI’s camera lineup immediately recognized the signs, confirming months of speculation and leaked hints that DJI was developing a direct competitor to the Insta360 X5 and GoPro Max. These two cameras are among the biggest names in consumer 360-degree video.

The official reveal on July 31 points to a quick turnaround in availability. DJI often follows its product announcements with same-day or next-day sales, and leaked packaging appearing in Australian stores hints that units may already be in distribution. If so, eager creators may not have to wait long to get their hands on DJI’s first 360 camera.

Australian pricing seen in the wild (starting at AU$759) suggests a launch price of around $500–$550, positioning it competitively against the Insta360 X5 and GoPro Max 2. The Osmo 360 marks a significant expansion of DJI’s Osmo lineup, which already includes the Pocket gimbal cameras and the Osmo Action series.

The teaser’s “All In One” tagline likely refers to a unified design — no add-ons or stitching rigs — just one device to shoot immersive video out of the box. Given DJI’s history of bringing powerful stabilization, strong battery life, and pro-level controls to compact form factors, the 360 camera space is a natural next step.

However, it’s also a fiercely competitive market where software, stitching algorithms, and ecosystem integration can matter as much as hardware. The leaks and FCC filings have generated significant buzz, suggesting DJI is aiming not just to participate in the 360 camera race, but to challenge the category’s leaders.

DJI’s entry into the 360-degree camera space marks a significant expansion of its product lineup. With the Osmo 360, DJI aims to bring powerful stabilization, strong battery life, and pro-level controls to compact form factors. The camera’s competitive pricing and unified design are likely to appeal to creators looking for an all-in-one solution.

The 360-degree camera market is rapidly evolving, with new players and products emerging regularly. DJI’s Osmo 360 is positioned to take on the likes of Insta360 X5 and GoPro Max 2, two cameras that have been dominant in the consumer 360-degree video space. With its powerful stabilization, strong battery life, and pro-level controls, the Osmo 360 has the potential to be a game-changer in this rapidly evolving market.

As the camera market continues to evolve, it’s likely that DJI will continue to innovate and push the boundaries of what’s possible with compact cameras. With its entry into the 360-degree camera space, DJI is signaling its commitment to creating innovative products that meet the needs of creators and professionals alike.

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