19. June 2025
Capgemini Revolutionizes Cycling With Historic Tour De France Partnership
Capgemini’s Revolutionary Partnership with the Tour de France
Tech company Capgemini has been appointed as the Official Technology Partner for 14 international cycling events, including the iconic Tour de France and its women’s counterpart, Tour de France Femmes avec Zwift. The five-year agreement, which will run through 2029, marks a significant milestone in the world of cycling.
The partnership is designed to harness the power of artificial intelligence (AI) and emerging technologies to enhance fan engagement and provide unparalleled performance insights for athletes. This synergy between sports and technology has far-reaching implications, not only for the cycling community but also for the broader sporting world.
At the helm of this strategic partnership is Aiman Ezzat, CEO of Capgemini. In a statement, Ezzat highlighted the company’s commitment to “enhancing the future of sport through cutting-edge innovation, data-led insights, and an augmented fan experience.” This mission aligns perfectly with Capgemini’s DNA as a leader in digital transformation.
The Amaury Sport Organisation (ASO), which governs the Tour de France, welcomed Capgemini’s involvement with enthusiasm. Yann Le Moënner, managing director of ASO, noted that this partnership will “promote and accelerate our digital ambitions for the Tour de France and all A.S.O. Cycling events around the world.” The collaboration promises to deliver innovative digital solutions that will further enrich the fan experience, engage new communities, and amplify the reach of these prestigious events.
The scope of Capgemini’s involvement in the partnership is broad and ambitious. While specific details on what technologies they will bring to the Tour de France have not yet been disclosed, it is clear that this collaboration will be a game-changer for cycling fans worldwide. The company’s expertise in AI, data analytics, and digital transformation makes them the ideal partner to help deliver these exciting innovations.
This strategic partnership builds on Capgemini’s growing presence in the sporting world. Last year, the company made headlines with its introduction of WindSight IQ at the 37th America’s Cup in Barcelona. This lidar-based system visualizes wind patterns and predicts race outcomes for viewers, making yacht racing more accessible and engaging than ever before.
The upcoming 2025 Ryder Cup will see Capgemini debut a generative AI-powered version of its Outcome IQ platform, offering real-time data analytics for fans to track probabilities and outcomes shot by shot. This cutting-edge technology has the potential to revolutionize the fan experience in golf, providing an unparalleled level of insight into the game’s complexities.
Furthermore, Capgemini has announced a collaboration with Peugeot Sport to utilize AI and data to enhance the performance of the 9X8 hypercar for the World Endurance Championship. This project demonstrates the company’s commitment to applying its expertise in AI and data analytics to the most demanding environments in motorsports.
As cycling enthusiasts eagerly await the next installment of the Tour de France, it is clear that Capgemini’s partnership will bring about a new era of innovation and excitement. The fusion of technology and sports has the potential to transcend the boundaries between fans and athletes, creating a more immersive and engaging experience for all involved.
The partnership represents a seismic shift in the world of cycling. By harnessing the power of AI and emerging technologies, this collaboration promises to take the sport to new heights, enhancing fan engagement, and providing athletes with unparalleled performance insights. As we look to the future, it is clear that Capgemini’s innovative spirit will be at the forefront of this exciting journey.
The Tour de France has a rich history, dating back to 1903, making it one of the most iconic and enduring sporting events in the world. The partnership between Capgemini and the Tour de France is part of a broader trend of tech companies investing heavily in sports and entertainment. AI-powered analytics are increasingly being used in various sports, including football, basketball, and tennis, to provide fans with more nuanced insights into player performance and team strategy.