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23. December 2024
Apple’s iPhone Subscription Service Hits a Snag
According to Bloomberg’s Mark Gurman, Apple has put its plans to launch a hardware subscription service for iPhones on hold due to “software bugs and regulatory concerns.” The news comes as a disappointment to fans who had been eagerly awaiting the possibility of renting an iPhone every year.
Initially reported in 2022, the subscription service was touted as a way for customers to upgrade their devices without having to shell out thousands of dollars upfront. However, despite its promising beginnings, the project faced significant delays. Gurman had initially predicted that the service would launch that year, but it seems that Apple’s patience has worn thin.
While the hardware subscription service may not be in the works, Apple offers alternative options for customers looking to upgrade their iPhones. The iPhone Upgrade Program allows users to spread the cost of a new iPhone over 24 months, with the option to upgrade after just 12 months. Additionally, those who have an Apple Card can take advantage of Apple Card Monthly Installments, which enables them to pay for new iPhones and other Apple products in monthly installments.
Subscription-based services are becoming increasingly popular across various industries, from music streaming to apparel rentals. However, Apple’s decision to put its own hardware subscription service on hold may indicate a cautious approach to market. As the tech giant continues to innovate and adapt to changing consumer demands, it will be interesting to see whether they revisit this concept in the future.
Fans of Apple devices can still look forward to upgrading their iPhones through more traditional means, such as purchasing outright or utilizing installment plans. While the absence of a hardware subscription service may be a disappointment for some, there are still plenty of ways for customers to enjoy the latest and greatest iPhone models without breaking the bank.