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28. June 2026

Baidu’s AI Chip Unit Kunlunxin Embarks on Ambitious $50 Billion Hong Kong IPO, Blurs Line Between Shareholder and Customer
Kunlunxin, Baidu’s in-house chip division, has filed confidentially for a Hong Kong listing with a target valuation of $50 billion. The company is also pursuing a dual listing on Shanghai’s STAR Market, further solidifying its position as the primary venue for Chinese AI companies.
The move comes amid a broader AI-driven fundraising boom in Hong Kong, where nearly $44 billion was raised in equity capital markets in the first half of 2026, the highest level in five years. Several other Chinese tech firms, including CATL, Zhipu, and Zhongji Innolight, are also planning to go public, with SK Hynix filing for a US listing that could raise $29 billion.
Kunlunxin’s shift from an internal Baidu supplier to a third-party chip seller has been gaining momentum over the past few years. In 2025, external customers accounted for over 50% of revenue, and the company was expected to reach breakeven that year. However, the move to go public marks a significant change in Kunlunxin’s business model, with the company now relying heavily on external sales.
The request by Kunlunxin to its IPO investors to commit to purchasing its semiconductors has raised concerns about the blurred lines between shareholder and customer. This practice is reminiscent of “circular financing” structures, which have been flagged as a potential risk by the Bank for International Settlements. These arrangements, where chipmakers take stakes in AI labs that then commit to buying their products, are typically poorly disclosed.
The BIS warning comes as the EU tech scene continues to experience an AI-driven fundraising boom, with several Chinese companies planning to go public. However, regulators are becoming increasingly cautious about the financial structures used in these transactions, and Kunlunxin’s move has raised concerns about the potential risks.
Kunlunxin’s CEO, Wang Jun, remains optimistic about the company’s prospects, stating that it is well-positioned to take advantage of the growing demand for AI chips. However, his comments have also been seen as dismissive of regulatory concerns, adding to the controversy surrounding the IPO.
As Kunlunxin prepares for its Hong Kong listing, regulators will likely scrutinize the company’s request to tie chip purchase commitments to IPO allocation. This move is likely to spark a debate about the role of investors in the AI chip market and whether they should also become customers.
The implications of Kunlunxin’s move extend beyond the Hong Kong IPO itself. The company’s shift towards external sales marks a significant change in the AI chip market, where companies are increasingly relying on third-party suppliers to meet demand. However, this trend raises concerns about the potential risks associated with these arrangements, including the blurring of lines between shareholder and customer.
Several other Chinese tech firms are also planning to go public in Hong Kong, capitalizing on the city’s growing popularity as a hub for AI-driven fundraising. The IPO market has become increasingly attractive for AI-driven companies, which are expected to play a key role in the coming years.
Regulators will need to carefully consider the potential risks associated with these transactions and ensure that investors are protected. As the tech industry continues to evolve, it is likely that Kunlunxin’s move will be followed by other Chinese companies planning to go public in Hong Kong.
The company’s listing marks a significant milestone for the AI chip market, which is expected to become increasingly important in the coming years. However, it also raises questions about the regulatory framework and investor protection in this emerging sector.
Kunlunxin’s move highlights the need for greater transparency and disclosure in AI-driven fundraising transactions. The request by Kunlunxin to tie chip purchase commitments to IPO allocation has raised concerns about the blurring of lines between shareholder and customer, and regulators will need to carefully consider these issues as they review the company’s listing.
As the tech industry continues to evolve, it is likely that Kunlunxin’s move will have far-reaching implications for investors, regulators, and companies alike. The company’s success will be closely watched by regulatory bodies and investors, who will be eager to see how this trend unfolds and what implications it may have for the tech industry as a whole.
The future of AI-driven fundraising in Hong Kong remains uncertain, but one thing is clear: Kunlunxin’s move has sent shockwaves through the tech industry, and its success will be closely watched by all.